Welcome to the Bindable Brand Book. The Bindable brand is more than our logo and colors, it's the personality of our business. It's vital to our success that we represent the brand in a consistent manner at all times. Everything we do, and don't do, is a reflection of our brand. From every email and website, to how we talk about the business to others. By being consistent with the Bindable brand, our customers will come to know who we are and what we represent.
That's a brand.
Don't worry, we're not forming a cult. Our Manifesto are our values, written out in plain English.
Kool-Aid and pudding? Anyone?
Always do the right thing
It's not always easy, but it's vital to our business. If that means delivering bad news, do it. If something doesn't 'feel right', it probably isn't, so stop. A good reputation is far easier to set than it is to repair.
Do the things you say you'll do
If we say we're going to do something, we will get it done. We don't miss deadlines.
Meet unrealistic expectations
It's what we do.
Ask why, a lot.
Everything we do should have a purpose. If you don't know what that purpose is, ask.
Always strive to be the best, especially when you're not, but even more so when you are.
If we're not the best, we're trying to be. If we are the best, we keep working. Everyone is coming for us.
Have fun in what you do, it's contagious
Insurance is serious business, but that doesn't mean we can't have some fun along the way.
This is a list of attributes we want associated with Bindable.
The Bindable logo is a combination of the typefaces Lobster (main word-form) and Montserrat (tagline). The B and the ascenders of the b, d and l are customized from the original typeface. It comes in two flavors, Tagged with the “insurance. technology. affinity.” tagline and Sans Tag. Tagged should be used in instances where the audience might not be familiar with us and where legibility permits. The Power B should be used where an icon or square brand representation is required. It should be positioned slightly off center to accommodate visual weight of the bowl.
Tagged
Sans-Tag
Power B
The Tagged logo has a minimum width of 2" before legibility of the tagline is compromised. Sans tag has a minimum width of 0.75". Below that, the Power B should be used.
The Tagged logo should be given some breathing room, at least the height of the ‘n’ in the logo. The allowable space for the Sans Tag is the same on the left, right and top. Note the Creative Overlap Matrix, the swashy can break out of spaces, as long as it’s still visible.
The logo has a number of color variations that should be used inter-changeably. Rage’n Red is our ‘main’ color combo, but doesn’t need to be used any more than any of the other color sets. The ‘Bind’ and tagline should always be in Bindable Blue, unless run as 1 color.
Pantone® colors? We don’t need no stink’n Pantones®.
(We love you Pantone®.)
Bindable Blue
RBG: 44, 69, 83
CMYK: 79, 55, 42, 45
HEX: #2c4553
Rage'n Red
RBG: 237, 27, 52
CMYK: 0, 100, 85, 0
HEX: #ed1b34
Classy Crimson
RBG: 166, 30, 34
CMYK: 23, 100, 100, 18
HEX: #a61e22
Outliers Orange
RBG: 242, 104, 34
CMYK: 0, 74, 100, 0
HEX: #f26822
Yell... Ow
RBG: 244, 171, 29
CMYK: 3, 36, 100, 0
HEX: #f4ab1d
Pure Plum
RBG: 159, 33, 105
CMYK: 37, 100, 31, 7
HEX: #9f2169
Safety Sky
RBG: 68, 173, 221
CMYK: 66, 15, 2, 0
HEX: #44addd
Baseline Blue
RBG: 14, 103, 178
CMYK: 91, 61, 0, 0
HEX: #0e67b2
Generation green
RBG: 111, 164, 66
CMYK: 63, 16, 100, 2
HEX: #6fa442
Don’t do these things. Ever. Mess up bad enough and you might make the next version.
Don't switch the colors
Don’t stretch the logo
Make sure the logo is legible
Just no.
Montserrat is a highly versatile, sans-serif typeface with a variety of weights and a full set of alternates. We use it for all headings and subheadings to maintain a consistent and unified look. Other typefaces may be used in conjunction with Montserrat depending on the needs of the piece. Montserrat is also available through Google Fonts to add continuity between any print and online work. Alternates can be used to add interest to the type, but shouldn’t be used for an entire piece.
We use Montserrat for the tagline in the logo (but you already knew that).
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Thin
Extra-Light
Light
Regular
Medium
Semi-Bold
Bold
Extra-Bold
Black
Images used for Bindable and its products should be high-quality. When people are the subject, choose images that appear to be candid. Avoid people looking directly at the camera if possible. Do not use images from Google Image Search, we must have rights to any pictures we use.
Good composition
candid
Poor quality
Not candid
We bought an icon set, called Iconic. The icons come in three sizes, with varying amounts of detail.
